Naar aanleiding van negatieve community feedback op verscheidende misstappen van Microsoft, besloot Sony zijn script van de E3 persconferentie te veranderen. Dit meldde Sony Computer Entertainment’s baas Andrew House tijdens de Develop 2014 conferentie. Met name het beleid rondom DRM en tweedehands games speelde een grote rol in de aanpassing. In deze reacties kwam naar boven dat de community bang was Sony in dezelfde voetstappen te zien treden. Sony zag hierin een kans om het tegendeel te bewijzen op de E3.
I remember reading an article literally the weekend before E3 that was basically saying that this is the direction Microsoft was taking and that it was only a matter of time before Sony adopts the same approach.
That sort of put me on the back foot and I went and re-wrote portions of my E3 presentation script that weekend and we re-crafted the presentation because there was now an onus on us not to be seen to be going down the same path.
All it did was make us come out and state very clearly ’the status quo has been good to us, consumers like the choice and the balance that achieves’. It wasn’t a shift in strategy, it was just a feeling of a necessity to go out and communicate something that we just took advantage of.
