EA blijft maar praten over de nieuwe generatie spelsystemen. Eerder sprak EA-baas Patrick Söderlund al over de lengte van de nieuwe generatie en nu is het EA-CEO Andrew Wilson die denkt dat er stevige concurrentie onderweg is voor beide nieuwe consoles. Volgens hem moeten de PlayStation 4 en Xbox One het namelijk op gaan nemen tegen Apple, Google, Roku en Comcast om de permanente plek in de huiskamer te winnen. Tijdens de Credit Suisse 2013 Technologie Conferentie in Scottsdale vertelde hij dat Sony en Microsoft die plek in je huis momenteel domineerde, maar dat dit over vier jaar heel anders kan zijn.
Our market is evolving at a very, very, very rapid rate. I think that Microsoft and Sony have a real opportunity to build a strong following and a strong install base while they continue to be the single best way to get high fidelity, high definition interactive entertainment to your 80-inch television. If you think about Microsoft’s strategy–and I think Sony shares some of this in their long-term view, of being a broader entertainment device in your living room–I think they have that time. I think that three years from now, four years from now, they’re going to be under some fairly stiff competition for the living room, from mobile providers, from Apple, from Google, from Roku, from Comcast, to try and own that living room experience.
For us, we are less focused on the device and more focused on the modality of play because we think that will continue irrespective of what piece of technology is used to deliver the [content].
